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Personal Branding

Visual Identity Design

To reflect my design skills in translating the identity of the abstract into rigid and consistent design languages about my design viewpoint, values, and personality.


February-April 2022

Design Role

Branding | Visual identity designer


Adobe Illustrator, Photoshop.

Project Type

Personal branding 


Hello, I am Tanya a UX/UI designer with the background in fashion and industrial design. Being a product designer in the fashion industry for 5 years, I've worked with various design identity guidelines and design languages to connect with the audience on an emotional level. Understanding the values the brand stands for and being able to interpret the core values into consistent visuals drive designs to serves more purpose. This is what I like about working with branding.


After some years of my design experiences, I've developed a sense of professional-self gradually and it's important to express this aspect professionally. I realize the personal self branding is a long and complex process. And, I take this opportunity to get to know more about myself and where I want to go to.


My first process began with research to get to know more about myself by making a list of how I and other people perceive my personality, my values, and how I work.

TL Visual Identity Design-03.png

Logo Concept

3 words that describe my personality mostly are goal-driven, personable, and caring. This means I strive for improvement while never forgetting to support other people around me towards sustainability and positive impacts. I chose these keywords to symbolise my concept logo.

TL Visual Identity Design-14.png

Typography & Color Palette

Avenir typeface is legible and clear to read, making it highly versatile for use in headers and body text and can complement with any other font to go with. Purple the colur with a cool and warm spectrum represents meanings of extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

TL Visual Identity Design-15.png

Logo Refinement

After a long process and research, the construction and refinement of the logo process were paying attention to detail. In this step, I made several adjustments to find the best proportion, details and spacing.

TL Visual Identity Design-01.png

Finalized Version

TL Visual Identity Design-05.png

Pattern & Texture

The pattern assembling of various simple shapes and forms reflects my adaptability and creativity, while the confetti texture coveys my cheerful attitude to solve problems and achieve goals.

Exclusion Zone



After completing designing the assets, it's now time to bring all to life with this stationary, a business card, a cover letter, and responsive UI design to help me connecting to the design world.


Other Projects


Take Care

A conceptual case of a mobile app provides an engaging learning experience.


Heat Resistant Cities

Interactive prototypes for a prospective campaign website for users in the Netherlands.

Let's make something great together :)

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