About me
Tanyatorn Lauwanichpat
I am Tanya, a UX Designer from Thailand with a background in industrial design and fashion strategy. I believe great experience in design comes from a place that understands the people and situation.
My previous role as a fashion product designer was to help brands deliver beautiful and functional products users love to use through customer research analysis, design concepts, user testing, and materials production. I'm experienced in conceptualisation, brand & visual identity, tactile design, and cross-functional projects in multi-disciplinary teams.
Now as a Junior UX designer, I continue supporting brands/organisations with the team to advocate for the users and focusing on building engaging digital solutions across all platforms. My passion is to bring a holistic approach of branding and UX to transform brand/organisation missions into real meaningful experiences for people.
Work
Experience
2022
-Present
Digital Society School
Digital Design Traineeship
Netherlands
2021
-Present
Homesick Restaurant
User Researcher & Service Designer
Netherlands
2021
8 months
Take Care
UX/UI Design Graduation Project
Netherlands
2020
4 months
Atelier Rosanne Bergsma
Product Design Intern
Netherlands
2017-2019
Jaspal Groups
Product Designer
Thailand
2014-2017
Flynow
Product Designer
Thailand
2013--2015
Freelance Design
Product/ Industrial Designer
Thailand
Education
2022-2022
Design Traineeship, User Centered Design
Hogeschool van Amsterdam, Netherlands
2019-2021
MA, Fashion Strategy
ArtEZ University of The Arts, Netherlands
2008-2013
BA, Industrial Design
King Mongkut University of Technology
Thonburi, Thailand
Certification
2021
Google UX Design Professional
Google Certificates
Honors
& Recognitions
2021
Over de Drempel
Award and Fund for designing for loneliness, Leeuwarden, NL.
2021
Innovate Community
Nominate for the most innovative student in the Netherlands, NL.
2012
KMUTT
First Prize Award for graphic on product design, Bangkok, TH.
2012
Thailand International Furniture Fair
Selected work for young talent designer, Bangkok, TH.
2010
Modern Form
Honorary Mention Award for designing for young CEO, Bangkok, TH.
Collaboration
& Publications
2020
Co-editor at A Magazine Reader 04
A collaborative magazine explores the role of the body in a fashion magazine.
Selling in San Sarriefe, Amsterdam, NL: Novella Gallery, New York, US: Aflatshop, Adelaide, Aus.
2019
Co-editor at JOIN Collective
A collaborative publication with the artist, Anouk Beckers.
Hordaland Kunstersenter, Bergen,No: Printing Plant Art Book Fair, Amsterdam, NL.
Skills
& Tools
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Tools
Figma, Slack, Miro, Solidworks, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Microsoft Office, Microsoft Excel, Google Workspace
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UX Design
Design Sprint, Behaviour MAP Model, Gamification, Service Blueprints, User Journey Map, Storyboarding, Wireframes, Low-Fidelity Prototype, High-Fidelity Prototype, Visual Design, Usability Test
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Research
Affinity Diagram, Competitive Audits, Interview, Survey, Contextual Research, Persona, Empathy Map, User Research
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Prototyping
3D Printing, Laser Cutting, Model Making, Rapid Prototype
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Accessories Design
Drawing, Seasonal & Concept Moodboard, Trend Research, Color Proposal, Material & Hardware Design, Technical Packs, Production Communication, Collection Presentation