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About me

Tanyatorn Lauwanichpat

I am Tanya, a UX Designer from Thailand with a background in industrial design and fashion strategy. I believe great experience in design comes from a place that understands the people and situation.

My previous role as a fashion product designer was to help brands deliver beautiful and functional products users love to use through customer research analysis, design concepts, user testing, and materials production. I'm experienced in conceptualisation, brand & visual identity, tactile design, and cross-functional projects in multi-disciplinary teams.

Now as a Junior UX designer, I continue supporting brands/organisations with the team to advocate for the users and focusing on building engaging digital solutions across all platforms. My passion is to bring a holistic approach of branding and UX to transform brand/organisation missions into real meaningful experiences for people.

Work
Experience

2022

-Present

Digital Society School

Digital Design Traineeship

Netherlands

2021

-Present

Homesick Restaurant

User Researcher & Service Designer

Netherlands

2021

8 months

Take Care

UX/UI Design Graduation Project

Netherlands

2020

4 months

Atelier Rosanne Bergsma

Product Design Intern

Netherlands

2017-2019

Jaspal Groups

Product Designer

Thailand

2014-2017

Flynow

Product Designer

Thailand

2013--2015

Freelance Design

Product/ Industrial Designer 

Thailand

Education
 

2022-2022

Design Traineeship, User Centered Design

Hogeschool van Amsterdam, Netherlands

2019-2021

MA, Fashion Strategy

ArtEZ University of The Arts, Netherlands

2008-2013

BA, Industrial Design

King Mongkut University of Technology

Thonburi, Thailand

Certification
 

2021

Google UX Design Professional

Google Certificates

Honors
& Recognitions

2021

Over de Drempel

Award and Fund for designing for loneliness, Leeuwarden, NL.

2021

Innovate Community

Nominate for the most innovative student in the Netherlands, NL.

2012

KMUTT

First Prize Award for graphic on product design, Bangkok, TH.

2012

Thailand International Furniture Fair

Selected work for young talent designer, Bangkok, TH.

2010

Modern Form

Honorary Mention Award for designing for young CEO, Bangkok, TH.

Collaboration
& Publications

2020

Co-editor at A Magazine Reader 04

A collaborative magazine explores the role of the body in a fashion magazine.

Selling in San Sarriefe, Amsterdam, NL: Novella Gallery, New York, US: Aflatshop, Adelaide, Aus. 

2019

Co-editor at JOIN Collective

A collaborative publication with the artist, Anouk Beckers.

Hordaland Kunstersenter, Bergen,No: Printing Plant Art Book Fair, Amsterdam, NL.

Skills
& Tools

  • Tools
    Figma, Slack, Miro, Solidworks, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Microsoft Office, Microsoft Excel, Google Workspace
     

  • UX Design
    Design Sprint, Behaviour MAP Model, Gamification, Service Blueprints, User Journey Map, Storyboarding,  Wireframes, Low-Fidelity Prototype, High-Fidelity Prototype, Visual Design, Usability Test
     

  • Research
    Affinity Diagram, Competitive Audits, Interview, Survey, Contextual Research, Persona, Empathy Map, User Research
     

  • Prototyping
    3D Printing, Laser Cutting, Model Making, Rapid Prototype
     

  • Accessories Design
    Drawing, Seasonal & Concept Moodboard, Trend Research, Color Proposal, Material & Hardware Design, Technical Packs, Production Communication, Collection Presentation

Let's make something great together :)